Guiding Innovation in Fintech.
Experienced product leader with a proven track record in launching and scaling financial products, navigating regulatory landscapes, and driving innovation in the Saudi market.
About Atif
Atif Adam K.M. is a seasoned Product Director renowned for his expertise in the fintech sector. Based in Riyadh, Saudi Arabia, he specializes in building and scaling sophisticated financial products, adeptly navigating complex regulatory environments to deliver impactful solutions.
His work focuses on driving innovation through strategic product leadership, empowering cross-functional teams to exceed business objectives and achieve significant market presence. Atif's approach is rooted in customer-centric design and a deep understanding of market dynamics, ensuring that every product aligns with both user needs and strategic compliance requirements.
Experience
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2025 – Present
Product Director
SiFi, Riyadh, Saudi Arabia
Leading product strategy across multiple business lines, driving innovation in spend management, government solutions, and financial automation. Partnering with C-level leadership to define growth roadmap, align KPIs, and prioritize initiatives for scale. Spearheading expansion into the government sector and mentoring cross-functional squads.
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2022 – 2025
Lead Product Manager
SiFi, Riyadh, Saudi Arabia
Architected and executed a comprehensive product strategy resulting in YoY revenue growth. Led cross-functional teams of 20+ members through full product lifecycle, reducing time-to-market. Transformed product development lifecycle through agile methodologies and navigated complex regulatory landscapes to secure SAMA Major EMI license.
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2021 – 2022
Product Manager
Bayzat (HR & Payroll SAAS), Dubai, UAE
Successfully launched HR & Payroll solutions for the Saudi market, meeting all regulatory requirements. Led customer discovery initiatives, designed and implemented an enterprise-wide product training program, and drove product adoption by 40% within the first quarter post-launch.
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2020 – 2021
Product Manager
Volopay (Brex for South East Asia), Singapore
Served as the first product manager, building the core of the product and establishing a product-led growth strategy. Successfully launched a comprehensive product line in new regions and implemented robust customer engagement, satisfaction, and loyalty initiatives.
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2019 – 2020
Digital Marketing Associate
Thence (#1 Product design agency in India), Bangalore, India
Launched comprehensive marketing websites and landing pages, managed account-based marketing (ABM) initiatives, and contributed to new product development initiatives.
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2017 – 2019
Co-founder / Business Analyst
UX Formation (Product & marketing consulting), Bangalore, India
Established an internal intranet portal for an enterprise business in KSA, developed and implemented digital marketing strategies, and scaled the business from 0 to 4M INR.